Market Enginuity is committed to maximizing underwriting revenue for local public radio and television stations. Guided by public media values, we evaluate and leverage underwriting opportunities that provide the most significant revenue for local markets through two divisions:
Enginuity Outsourcing – For more than ten years, Enginuity Outsourcing, formerly Public Radio Partners, has provided outsourced local underwriting sales to stations. We maximize revenue through strong station partnerships, a focus on people and a proven performance management system.
Enginuity Workshop – An independent resource creating new local underwriting revenue for stations through development of new revenue initiatives, management of industry underwriting research projects and local station consulting.
Consider us accountable partners with your station – whether we represent all day-to-day underwriting functions, collaborate on new initiatives or consult on short-term projects.
Accountability defines how we work. So, we publish our performance here every quarter.
Total Net Revenue |
Average |
High |
| FY 2013 - Jan-Mar | +15.8% | +53.3% |
| FY 2013 - Oct-Dec | +0.4% | +17.7% |
| FY 2013 - Jul-Sep | +3.9% | +21.1% |
| FY 2012 | +4.6% | +32.1% |
* Billing performance compared to prior year for stations represented 12 months or more.
In the Jan - Mar quarter, our sales teams generated $7,165,000 for the ten stations that we represent, which is $697,000 over prior year. The average station grew 16% with the highest performing station achieving 53% growth. It's important to note that some of this growth came from an additional broadcast week in the Jan - Mar quarter compared to last year. The Apr - Jun quarter is also pacing well.
During the recession of 2009, underwriting departments sought resourceful and inventive ways to build revenue. Many stations have a member card program that involves businesses as benefit providers, yet misses opportunities to monetize underwriting from it.
Read full case study »A partner station redesigned its web site. They hoped to offset development costs by monetizing web sponsorship opportunities, which were new to the site and the existing underwriting staff.
Read full case study »