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Enginuity Workshop

Case Study

Strong web sales help return on station’s investment in website upgrade

Situation

A partner station redesigned its web site. They hoped to offset development costs by monetizing web sponsorship opportunities, which were new to the site and the existing underwriting staff.

Solution

In the development phase, Enginuity Outsourcing contracted with an interactive media agency and worked closely with the station to insure the site was optimized and that the following web criteria was in place in order to maximize its underwriting revenue potential:

Results

The underwriting sales staff got up to speed quickly and generated over $75,000 in their first year and by year three was generating $125,000 in annual web related revenue.

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Case Studies