Enginuity Outsourcing

People

Part of our vision is to attract the best people; those who are self-motivated by their passion for public broadcasting, and inherently driven to produce optimal results for corporate underwriting. Sounds like a good plan, but where do we find these winners and how can we tell from an interview or two that they will produce? Once hired, how do we ensure success and decrease turnover?

Enginuity Outsourcing relies on systems to recruit, train and retain a sales force who shares your ideals. Expect your sales staff to portray your station to the business community as a dynamic, cultural and educational institution, free of commercial constraints and deserving of thoughtful support.

RECRUIT

Enginuity Outsourcing subscribes to Mornell's Maxim: “The best indicator of future behavior is past behavior.” You will not worry about finding, vetting and hiring the best sales people because Enginuity Outsourcing has established a proven recruiting system to ascertain enthusiasts of public media who display predictors of future success.

Our recruiting system:

• Analyzes our current best sales reps
• Defines their core competencies, successful behaviors, and motivators
• Provides a selection process which measures competencies and behaviors
• Evaluates prospects' behavior (communication, presentation, goal orientation)
• Hires the best fits for your station
• Recruits continuously to target future prospects, build bench strength

TRAIN

Enginuity Outsourcing provides the tools and know-how to ensure individual success. You will not dread the possibility of hearing an inappropriate business or a blatant sales pitch during a station break because Enginuity Outsourcing trains your sales staff in an intensive, ongoing manner on fundamental marketing and public media principles.

• Writing clear, concise, noncommercial copy
• Targeting appropriate underwriting prospects
• Representing station ideals with professional proposals
• Understanding branding and marketing needs of underwriters
• Creating effective schedules to realize underwriter goals

RETAIN

You will not be concerned about coddling the egos of flaky salespeople in hopes of keeping them on board because Enginuity Outsourcing assumes the risk of human resource management, compensation and retention for your sales staff.

Our management system:

• Provides training and tools for reps to be successful
• Defines expectations, good outcomes for salespeople
• Works to develop individual strengths
• Creates compensation encouraging high performance – that might otherwise be problematic for a licensee's administration
• Implements rewards commensurate with your market to attract and retain top performers
  

SYNERGY

You will not wonder whether your sales staff is staying current with industry trends or even keeping apace within your market because Enginuity Outsourcing taps its resources at leading stations to develop and improve its sales force constantly.

• 50 sales reps at nine stations exchange best practices through Enginuity Outsourcing Intranet
• Enginuity Outsourcing sales managers meet regularly to strategize, train, share input
• Markets utilize third-party training from DEI, station personnel, applicable broadcast associations

Expect to develop stronger relationships with civic, cultural and business leaders, accomplished by a thoughtful, motivated underwriting staff.

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