Enginuity Outsourcing

Transition to Action

What should my station expect from this transition?

Expect a swift and seamless conversion of your underwriting department into a new, vital revenue stream. Enginuity Outsourcing customizes its approach to fit each unique station and the character of its market to ensure early and sustaining success.

What happens before Enginuity Outsourcing walks in the door?

We conduct a "Systems Check" to review the performance of commercial radio and television in your market. Using that benchmark we determine goals for public radio and television performance within that market. We ensure the retention and training of your best salespeople and begin recruitment and training of local new hires.

With realistic goals established and the right people in place to achieve them we prepare for greatness.

Lift-Off —Readying the underwriting staff for action

• Immerse salespeople in performance management, sales systems
• Meet major underwriters to ensure continuity
• Develop initiatives to accelerate existing, new underwriter relationships
• Underwriting staff becomes a positive public radio face in the community

Gaining Altitude —Maximizing underwriting growth opportunities

• Ensure peak performance with ongoing review of sales, pacing, performance
• Implement Enginuity Outsourcing's annual marketing and training programs to ensure stable staff

Exploration —Developing new ideas to further deepen corporate relationships

• Transform underwriters into engaged supporters of public stations
• Adopt Underwriter Appreciation Program to improve customer relations
• Investigate new non-underwriting, budget-relieving opportunities for stations Sponsorship of special events
• Web site sales development
• All new activities move forward only with station approval and interest

Generating challenge grants... Finding production support for station initiatives... Locating sponsors to offset the cost of special events... Cultivating relationships between local underwriters and station leadership, boards... Enginuity Outsourcing aligns itself with all station department heads and leverages its strong relationships with your corporate underwriters to help you achieve your station's goals.

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