Market Enginuity is committed to maximizing underwriting revenue for local public radio and television stations. Guided by public media values, we evaluate and leverage underwriting opportunities that provide the most significant revenue for local markets through two divisions:
Enginuity Outsourcing – For more than ten years, Enginuity Outsourcing, formerly Public Radio Partners, has provided outsourced local underwriting sales to stations. We maximize revenue through strong station partnerships, a focus on people and a proven performance management system.
Enginuity Workshop – An independent resource creating new local underwriting revenue for stations through development of new revenue initiatives, management of industry underwriting research projects and local station consulting.
Consider us accountable partners with your station--- whether we represent all day-to-day underwriting functions, collaborate on new initiatives or consult on short-term projects.
Accountability defines how we work. So, we publish our performance here every quarter.
* Billing performance compared to prior year for stations represented 12 months or more.
October through December of 2011 ended up 9.4% for the eight stations we’ve represented for more than one year. The highest performing station grew an incredible 43.8% resulting from a strong sales effort and improvement in the economy. Revenue for January of 2012 finished up just over 8% and February is pacing to be up approximately 5% to 8%.
During the recession of 2009, underwriting departments sought resourceful and inventive ways to build revenue. Many stations have a member card program that involves businesses as benefit providers, yet misses opportunities to monetize underwriting from it.
Read full case study »A partner station redesigned its web site. They hoped to offset development costs by monetizing web sponsorship opportunities, which were new to the site and the existing underwriting staff.
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