« BACK

PBMA 2010

June 1-4
Tampa

Sales Strategies for a Recovering Economy

Thursday, June 3, 2:00p.m.

The recession, shifts in advertising spending to new media and changes in Arbitron’s ratings methodology have changed your environment significantly. In this session, we will look at what has changed and the specific adjustments you need to make in order to maximize underwriting revenue potential. Specific topics include:

1. Current market conditions and their impact on underwriting
2. The impact of Arbitron’s PPM ratings methodology
   on underwriting
3. Creating new media revenue today and planning
   for the future
4. Actions to take today as the economy and revenue recover

Presenters:

• Jim Taszarek
• Kirk Nelson

Download Presentation Handouts:  Sales Strategies for a Recovering Economy