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Milwaukee Public Radio Awards Sponsorship Services Contract to Enginuity Outsourcing

June 17, 2013

WUWM 89.7 FM - Milwaukee Public Radio has selected Enginuity Outsourcing (a division of Market Enginuity) as their exclusive agent for all local corporate underwriting, effective July 1, 2013.


Enginuity Outsourcing is proud to partner with WUWM, a station that underscores its breadth of service throughout southeastern Wisconsin with strong community focus and locally-produced, in-depth news provided by the largest radio-only news department in Milwaukee.

Market Enginuity will maximize WUWM’s diverse news, entertainment and music programming, to offer strong, meaningful solutions for local corporate supporters. In the spirit of collaboration, Enginuity Outsourcing will share best strategies developed in representation of its 11 other public media clients.

Under the direction of Jim Taszarek, Managing Director, the underwriting team will continue to work from the WUWM offices in Milwaukee.


WUWM, licensed to the University of Wisconsin Board of Regents and operated by the University of Wisconsin-Milwaukee College of Letters and Science, is Southeastern Wisconsin’s most notable National Public Radio station, featuring locally-produced news and music, as well as national and international programming from NPR, PRI, APM and BBC. WUWM.com extends the station’s profile with award-winning news and captivating Lake Effect reports that focus on local and regional issues, photos, supplemental audio and podcasts.

Visit wuwm.com for more information. 

About Market Enginuity

Market Enginuity’s mission is to link public media clients and corporate supporters in a mutually beneficial partnership that enables each to fulfill its mission.

Market Enginuity is a privately owned business that has been providing outsourced underwriting sales, through its Enginuity Outsourcing division, to public media stations since 1999. Current outsourced sales representation clients include: KJZZ and K-BACH; KPLU; Nashville Public Radio; KUT and KUTX; Cincinnati Public Radio; Twin Cities Public Television; Georgia Public Broadcasting; WVIZ/PBS, 90.3 WCPN and 104.9 WCLV ideastream®; North Texas Public Broadcasting; KCRW; KING FM; WUWM Milwaukee Public Radio.

Market Enginuity has served as an industry resource through presentations at conferences, webinar training for associations and financial commitment to industry initiatives. Its Enginuity Workshop division provides individualized corporate sponsorship consultation for public media stations.

Market Enginuity is headquartered in Phoenix, Arizona and has 75 employees.