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Kirk Nelson
Kirk Nelson, Director Outsourcing, Presents at PMDMC.

PMBA  Annual Conference

May 26-29, 2015
Washington Marriott Georgetown, Washington, D.C.

Underwriting Strategies for CFOs

(Critical Skills Track)
Presented by Jim Taszarek, Jr.

As viewing and listening patterns evolve from broadcast to digital and on-demand, the advertising and sponsorship landscape is also changing rapidly.  This shift from broadcast sponsorship to digital sponsorship will impact underwriting revenue significantly over the next five years.  In order to understand the current environment, we will take a look at research and industry benchmarks, as well as discuss necessary operational and staffing decisions to be successful now and into the future.

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