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KCRW Awards Sponsorship Services Contract to Enginuity Outsourcing

December 8, 2010

KCRW has selected Enginuity Outsourcing as their exclusive agent for all local corporate underwriting, effective January 3, 2011.

Enginuity Outsourcing is proud to partner with KCRW, an organization that reigns as an eclectic voice of music and culture in the 2nd largest metro, and the number one radio economy in the country.

Market Enginuity will maximize KCRW’s diverse programs, to offer strong, meaningful solutions for local corporate supporters. In the spirit of collaboration, Enginuity Outsourcing will be able to share best strategies developed in representation of its ten other public media clients.

Under the direction of Kirk Nelson, Director Outsourcing, the underwriting team will continue to work from the KCRW offices in Santa Monica.

ABOUT KCRW

KCRW, a community service of Santa Monica College, is Southern California's most notable National Public Radio station, featuring an eclectic mix of music, news, information and cultural programming.  The station boasts one of the nation's most robust arrays of locally-produced, nationally-distributed talk program content.  KCRW.com extends the station's profile globally, with three streams featuring web-exclusive content: an original, 24-hour music channel; an all-news channel and the live station simulcast, as well as an extensive list of podcasts and archived video performances. The non-commercial broadcast signal reaches 500,000 listeners weekly and is supported by 51,000 members. 

For more information visit kcrw.com.

About Market Enginuity

Market Enginuity’s mission is to link public media clients and corporate supporters in a mutually beneficial relationship that enables each to fulfill their mission.

Market Enginuity is a privately owned business that has been providing outsourced underwriting sales, through its Enginuity Outsourcing division to public media stations since 1999. Current outsourced sales representation clients include: KJZZ & KBAQ, KPLU, Nashville Public Radio, KUT, Capital Public Radio, Cincinnati Public Radio, Twin Cities Public Television, Georgia Public Broadcasting, WVIZ/PBS and 90.3 WCPN ideastream®, and North Texas Public Broadcasting.

Market Enginuity has served as an industry resource through annual presentations at conferences, webinar training through associations and financial commitment to industry initiatives.

Market Enginuity is headquartered in Phoenix, Arizona and has 60 employees.