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October 18, 2010
Enginuity Outsourcing is proud to partner with North Texas Public Broadcasting, an organization that excels in the broad range of services it provides to the 4th largest MSA in the country.
Market Enginuity intends to maximize the multimedia programs, events and services that KERA and KXT provide, to offer strong, meaningful solutions for local corporate supporters. In the spirit of collaboration, Enginuity Outsourcing will be able to share best strategies developed in representation of its nine other public media clients, in particular Georgia Public Broadcasting and ideastream®, both joint licensees.
Under the direction of Jim Taszarek, the underwriting team will continue to work from the KERA offices in Dallas. One team will provide combined representation of KERA public television and KERA FM’s NPR news & information format. One account executive will be dedicated to represent KXT 91.7’s Triple A music station. Nearly a year old, KXT 91.7 has established a strong foothold in the community, as a source for eclectic and indie music, and a spotlight on local music. As KXT 91.7’s following grows, Enginuity Outsourcing will continue to brand the station in the business marketplace and secure the most synergic relationships between KXT 91.7 and the local marketplace.
KERA is a not-for-profit public media organization that serves the people of North Texas. The station broadcasts to the fourth-largest population area in the United States. KERA produces original multimedia content, carries the best in national and international public television and radio programs, and provides online resources at kera.org. The station’s extensive coverage of the arts can be found at artandseek.org. KERA-TV broadcasts on Channel 13.1. KERA WORLD broadcasts on 13.2. KERA-FM broadcasts on 90.1 in Dallas/Fort Worth/Denton, 88.3 in Wichita Falls, 100.1 in Tyler and 99.3 in Sherman. KERA’s new music station KXT 91.7 FM is also streamed online at www.kxt.org
The mission of KERA is to serve the citizens of North Texas by excelling in production, presentation and distribution of public television and radio programming, and other multimedia resources and activities that educate, inspire, enrich, inform and entertain.
Visit kera.org for more information.
Market Enginuity’s mission is to link public media clients and corporate supporters in a mutually beneficial relationship that enables each to fulfill their mission.
Market Enginuity is a privately owned business that has been providing outsourced underwriting sales, through its Enginuity Outsourcing division to public media stations since 1999. Current outsourced sales representation clients include: KJZZ & KBAQ, KPLU, Nashville Public Radio, KUT, Capital Public Radio, Cincinnati Public Radio, Twin Cities Public Television, Georgia Public Broadcasting, WVIZ/PBS and 90.3 WCPN ideastream®.
Market Enginuity has served as an industry resource through annual presentations at conferences, webinar training through associations and financial commitment to industry initiatives.
Market Enginuity is headquartered in Phoenix, Arizona and has 55 fulltime employees.