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April 22,2011
Enginuity Outsourcing is honored to partner with KING FM, a station steeped in its decades long tradition of promoting classical music and supporting the arts.
“Enginuity Outsourcing’s track record of local corporate revenue success for public media clients, plus their experience in the Seattle marketplace, makes them best suited to represent KING FM in its new revenue model, and help the transition go smoothly for current KING advertisers,” said Jennifer Ridewood, KING FM General Manager.
Enginuity Outsourcing will represent KING FM with local account executives, led by Steve Maris, who also represent its other public radio client in Seattle, KPLU 88.5 FM, one of the preeminent Jazz/News stations in the country. Enginuity Outsourcing has represented KPLU since 2002 under the direction of Kirk Nelson, Director of Outsourcing at Market Enginuity.
“The choice for both KPLU and KING FM to be represented by one team of representatives was natural,” commented Kirk Nelson. “KPLU and KING FM already share many corporate supporters in common. The combination will lend to strong, efficient solutions for local companies and organizations to support both stations.”
“KPLU FM welcomes the opportunities that Enginuity Outsourcing provides both stations to achieve success in the greater Seattle/Tacoma marketplace," remarked Paul Stankavich, KPLU FM General Manager.
KING FM is one of America's most highly regarded classical music radio stations. Founded in 1948 by Northwest broadcasting pioneer Dorothy Bullitt to provide classical music to the Seattle market on the FM dial, KING FM has always been at the cutting edge of technology, programming, and community service in classical music.
For more that 30 years KING FM has been the exclusive source for live concert broadcasts from leading arts groups such as the Seattle Symphony, Seattle Opera, Seattle Youth Symphony, Pacific Northwest Ballet, Olympic Music Festival and Seattle Chamber Music Festival. In addition to its on-air broadcast at 98.1 FM, KING streams several music channels at king.org.
The mission of KING FM is to further the education and involvement of the broadest possible audience and thereby advance the appreciation and performance of opera, symphonic music and chamber music using a wide spectrum of technologies that delivers the highest quality experience.
Visit king.org for more information.
Market Enginuity’s mission is to link public media clients and corporate supporters in a mutually beneficial relationship that enables each to fulfill their mission.
Market Enginuity is a privately owned business that has been providing outsourced underwriting sales, through its Enginuity Outsourcing division to public media stations since 1999. Current outsourced sales representation clients include: KJZZ & KBAQ, KPLU, Nashville Public Radio, KUT, Capital Public Radio, Cincinnati Public Radio, Twin Cities Public Television, Georgia Public Broadcasting, WVIZ/PBS and 90.3 WCPN ideastream®, North Texas Public Broadcasting and KCRW.
Market Enginuity has served as an industry resource through annual presentations at conferences, webinar training through associations and financial commitment to industry initiatives.
Market Enginuity is headquartered in Phoenix, Arizona and has 65 employees.